- For question #3, what did you do differently from the original post? Please outline, explain and justify what you changed & why. Essentially, what did you learn from this new topic and what did you change and why. (8 Marks)
The original post that I created for the last assignment was an introductory post for my blog that was written using the F-pattern layout and contained a large amount of information about my business along with services that we provide for small business owners looking for assistance in updating their online presence. There were three main things that I used as a guideline for my new post, I wanted to use plain language, and active voice and make the entire post more user-friendly and easy to understand. The first thing I changed in my post was I simplified the sentences and used more plain language and common words that are easier for the reader to understand. My reason for doing this is that I wanted to ensure that anyone could read and comprehend my post no matter their reading level or knowledge. Not just those who have a background in the industry or knowledge about digital agencies and services related to digital marketing which is why I removed “industry jargon” to ensure that my post is accessible to anyone. The other main change I made to my original post was using active voice. By using active voice it made the content in my post easier for the average reader to follow and resonate with. The reason I did this is that I now know the importance of active language and that it makes sentences clear and concise for the reader to better understand. Finally, the only thing that I did not change from my original post was the use of the F-pattern. By using the F-pattern in my rewritten post it helps the reader see the most important elements of my content and makes it easier for them to read my post. Ultimately by entirely rewriting my text in plain English and using what I have learned about active voice and simple language, it has made a significant impact on the quality of my content for readers to understand. By changing my original post and utilizing these tools I was able to make my content more accessible to readers, more user-friendly and easier to understand.
Overall the main elements that I changed from my original post were:
- Simplified sentences so they are shorter and easier to read
- Rewrote my post with the use of plain language
- Used active voice in my post