4. As discussed in class, why do you feel Headlines are so important in web content? Please provide me with an example of a headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #2, I asked why it resonated with you. For this question, I am asking why you actually clicked on it. This cannot be the same headline as question #2 (8 Marks)
Based on what we discussed in class headlines are the single most important part of any marketing document including web content. I feel that headlines are so important in web content because as we discussed in class your headline is generally the universal representation of your story and most importantly if it is a good headline there is an opportunity for it to get in front of a lot of people, but if it is a bad headline you won’t have that opportunity. Having a good headline is so important because it is essentially the first thing the reader sees or the first impression that determines if the reader is going to click to find out more. Headlines are so important in web content because if you are not able to catch the attention of the reader in the split second you have of their attention and make an impression on them, the reader will lose interest and not have the desire to investigate further or click on the article which will lead to you losing that reader potentially forever. Another aspect that makes headlines so important in web content is that we learned a lot about today’s digital user and how important it is to understand and provide what today’s digital user wants. Today’s digital user is impatient, they want to be told what to click, watch, read and learn which is why headlines are the only opportunity for us to make an impression and are so important for us to be able to get our audience to engage in our content.
Headline: “Dog with lopsided face finds loving family who drove more than 2,500 miles to save him”
https://www.today.com/pets/dog-lopsided-face-finds-loving-family-drove-2500-miles-rcna74786A headline that I recently clicked on was “Dog with lopsided face finds loving family who drove more than 2,500 miles to save him”. When I saw this headline it immediately caught my attention, as someone who loves animals and also loves feel-good stories this headline was intriguing to me and I wanted to find out more. By just glancing at this headline why I actually clicked on it was because at first glance I could tell it was a feel-good story. Along with the headline the image of the dog also played a major role in me clicking on this because now that I had an image to go along with the story I wanted to know more. The headline features a heartwarming story which is something that a lot of people are often drawn towards. The headline is short but uses detail to explain exactly what the article is about and created a sense of interest when I read that the dog had a lop sided face. Finally, the last aspect of this headline that made me click on it was I wanted to know the happy ending to this story. After reading the headline I felt an emotional connection to the dog and wanted to read more to find out how he was saved and how he is doing now. Overall I think this headline was clever effective and compelling to me and other readers. This headline uses emotion to its advantage and hits the reader in the feels making them compelled to click on this story, especially those who enjoy heartwarming feel good animal stories.