6. Create a headline for an article about this program targeted to graduating high school students. I am specifically not telling you what to do or the questions that need to be asked. Please explain what you did, why and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks)
Headline: “Launch Your Digital Advertising Career with Our Up-to-Date Marketing Program: The Gateway to Your Dream Job!”
Because the only information I had when creating this headline was it needed to be about our program and needed to target graduating high school students, I decided to create it based on what a graduating student would be looking for when thinking about post-secondary programs. To create this headline I started by reading our program overview on the St Clair website and highlighting any important information that I believe should be included in the headline. I specifically wanted to highlight that this is the most “up-to-date” program with the best curriculum of any Ontario advertising program. That is a very appealing aspect of our program that I believe would catch the reader’s attention. Once I came up with the content that I wanted in my headline I started putting it into Chatgbt to see what headlines it came up with. Once I had a list of headlines I couldn’t find one that I thought was perfect so I ended up incorporating 3 headlines into one which gave me the headline I chose. To specifically target graduating high school students there were a few elements I had to consider. When I was choosing a program it was important to me to find a program that I knew would set me up for my future career which is why I used “Launch your Digital Advertising Career” in the headline. Another aspect of this headline that I chose to appeal to graduating high school students was I incorporated the word “digital” in my headline as it may get the attention of a teenager more than other forms of traditional advertising vocabulary. When students hear the word digital they are included to think of digital elements such as social media marketing which is a major part of our program. Teenagers may not know what the traditional forms of advertising are so by using the word digital it effectively catches the attention of that generation because of the digital world we live in. Another element of this headline based on what we have talked about in class is it includes “action-oriented” language which is encouraging high school students to take action and ultimately “Launch Your Advertising Career”. Also by using the fact that our program is “up-to-date” it creates a sense of excitement and shows high school students that they are going to be learning about the latest trends and content in marketing. Finally by using “The Gateway to Your Dream Job” it can help show high school students who may not have a clear idea of what they want to do that this program can motivate the students and be exactly what they need to help them find their dream career.