7. You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks)
Headline: “7 Essential Tips for Passing Your Second-Year Digital Classes”
The headline I created for 1st-year students is “7 Essential Tips for Passing Your Second-Year Digital Classes”. I decided to create this headline because when I was thinking back to my first year if I saw a headline with tips on how to pass any classes it would immediately get my attention and I would want to find out more. Based on what we learned from class content is the main job of a headline is to attract. This headline is attention-grabbing and guaranteed to attract 1st-year students because they are likely to be interested in tips on how they can pass their second-year digital classes. The next aspect of my headline is that it is specific. When the reader looks at my headline they are going to be able to immediately know what it is about. My headline specifically tells 1st years students that the article is going to be about “7 tips for passing your second-year classes”. By ensuring your headlines are relevant and related to your article readers won’t feel like they were misled or disappointed with your content. Another key aspect of my headline is it is encouraging my audience of 1st-year students to take action and learn more. By including the word “tips” in my headline it shows the reader that by clicking on the article they will find the “tips” and information promised in the headline that they may need to reach their goals. Finally, the last element of the headline that I created is that it invokes a sense of urgency. The word “essential” that I used implies that the tips I am providing are crucial to the reader. Using that word it can create a sense of urgency, especially for students looking to improve their grades as a last resort. Overall I believe that the headline I created is engaging and able to catch my audience of 1st years attention. This is a good headline for 1st-year students because it directly appeals to them and is relevant to what they may be looking for and the answers that they may want.